Persuasion And Politics

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Political Persuasion and Attitude Change

Political Persuasion and Attitude Change
Author :
Publisher : University of Michigan Press
Total Pages : 306
Release :
ISBN-10 : 0472065556
ISBN-13 : 9780472065554
Rating : 4/5 (554 Downloads)

Book Synopsis Political Persuasion and Attitude Change by : Diana Carole Mutz

Download or read book Political Persuasion and Attitude Change written by Diana Carole Mutz and published by University of Michigan Press. This book was released on 1996 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces and defines a new field of research on the way political attitudes are influenced and changed


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Since the early 1960s, scholarly thinking on the power of U.S. presidents has rested on these words: "Presidential power is the power to persuade." Power, in th