Persuasive Business Writing

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Persuasive Business Writing

Persuasive Business Writing
Author :
Publisher : AMACOM/American Management Association
Total Pages : 210
Release :
ISBN-10 : 081445898X
ISBN-13 : 9780814458983
Rating : 4/5 (983 Downloads)

Book Synopsis Persuasive Business Writing by : Mary Cross

Download or read book Persuasive Business Writing written by Mary Cross and published by AMACOM/American Management Association. This book was released on 1987 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes aspects of persuasion, tells how to use copywriting techniques in routine business communication, and provides specific tips for business letters, memos, and reports.


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Persuasive Business Writing
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Type: BOOK - Published: 1987 - Publisher: AMACOM/American Management Association

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Describes aspects of persuasion, tells how to use copywriting techniques in routine business communication, and provides specific tips for business letters, mem
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The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking el
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Each chapter includes questions or exercises and answer key.
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From persuasive memos to complaint letters, sales letters to executive summaries -- this exceedingly useful guide helps the business worker write clearly and in