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The Photographer's Guide to Marketing and Self-Promotion

The Photographer's Guide to Marketing and Self-Promotion
Author :
Publisher : Simon and Schuster
Total Pages : 351
Release :
ISBN-10 : 9781581157673
ISBN-13 : 1581157673
Rating : 4/5 (673 Downloads)

Book Synopsis The Photographer's Guide to Marketing and Self-Promotion by : Maria Piscopo

Download or read book The Photographer's Guide to Marketing and Self-Promotion written by Maria Piscopo and published by Simon and Schuster. This book was released on 2010-06-22 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career.


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