Political Marketing

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Political Marketing
Language: en
Pages: 292
Authors: Jennifer Lees-Marshment
Categories: Political Science
Type: BOOK - Published: 2014-05-09 - Publisher: Routledge

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Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie
Political Marketing:
Language: en
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Authors: Wojciech Cwalina
Categories: Political Science
Type: BOOK - Published: 2015-01-28 - Publisher: Routledge

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This is the first integrated theory-to-practice text on marketing's role in the political process. It
Campaigns and Political Marketing
Language: en
Pages: 222
Authors: Wayne Steger
Categories: Business & Economics
Type: BOOK - Published: 2013-02-01 - Publisher: Routledge

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Understand the theoretical—and practical—aspects of political marketing! Over the past few years political marketing strategies have been refined with the h
Global Political Marketing
Language: en
Pages: 362
Authors: Jennifer Lees-Marshment
Categories: Political Science
Type: BOOK - Published: 2009-10-16 - Publisher: Routledge

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There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis
Handbook of Political Marketing
Language: en
Pages: 826
Authors: Bruce I. Newman
Categories: Business & Economics
Type: BOOK - Published: 1999-08-13 - Publisher: SAGE Publications, Incorporated

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This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and po