Political Marketing
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Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie
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This is the first integrated theory-to-practice text on marketing's role in the political process. It
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Type: BOOK - Published: 2013-02-01 - Publisher: Routledge
Understand the theoretical—and practical—aspects of political marketing! Over the past few years political marketing strategies have been refined with the h
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Pages: 362
Type: BOOK - Published: 2009-10-16 - Publisher: Routledge
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis
Language: en
Pages: 826
Pages: 826
Type: BOOK - Published: 1999-08-13 - Publisher: SAGE Publications, Incorporated
This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and po