Powerful Exhibit Marketing

Download Powerful Exhibit Marketing full books in PDF, epub, and Kindle. Read online free Powerful Exhibit Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Powerful Exhibit Marketing

Powerful Exhibit Marketing
Author :
Publisher : John Wiley & Sons
Total Pages : 323
Release :
ISBN-10 : 9780470675496
ISBN-13 : 0470675497
Rating : 4/5 (497 Downloads)

Book Synopsis Powerful Exhibit Marketing by : Barry Siskind

Download or read book Powerful Exhibit Marketing written by Barry Siskind and published by John Wiley & Sons. This book was released on 2010-02-23 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.


Powerful Exhibit Marketing Related Books

Powerful Exhibit Marketing
Language: en
Pages: 323
Authors: Barry Siskind
Categories: Business & Economics
Type: BOOK - Published: 2010-02-23 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact f
Powerful Exhibit Marketing
Language: en
Pages: 323
Authors: Barry Siskind
Categories: Business & Economics
Type: BOOK - Published: 2005-02-28 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact f
Exhibit Marketing and Trade Show Intelligence
Language: en
Pages: 188
Authors: Klaus Solberg Söilen
Categories: Business & Economics
Type: BOOK - Published: 2013-06-12 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must re
Analytics of Life
Language: en
Pages: 347
Authors: Mert Damlapinar
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: NLITX

DOWNLOAD EBOOK

Analytics of Life provides the reader with a broad overview of the field of data analytics and artificial intelligence. It provides the layperson an understandi
Exhibits and Displays
Language: en
Pages: 153
Authors: Carol Ng-He
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-04-13 - Publisher: Rowman & Littlefield

DOWNLOAD EBOOK

Exhibits and displays are booming and in demand at all types of libraries. From simple displays of books to full-scale museum-quality exhibitions, library exhib