Primalbranding
Author | : Patrick Hanlon |
Publisher | : Simon and Schuster |
Total Pages | : 273 |
Release | : 2006-01-24 |
ISBN-10 | : 9780743277976 |
ISBN-13 | : 074327797X |
Rating | : 4/5 (97X Downloads) |
Download or read book Primalbranding written by Patrick Hanlon and published by Simon and Schuster. This book was released on 2006-01-24 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.