Principles For Internet Marketing

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Principles of Internet Marketing

Principles of Internet Marketing
Author :
Publisher : Thomson
Total Pages : 508
Release :
ISBN-10 : STANFORD:36105060250672
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Principles of Internet Marketing by : Ward A. Hanson

Download or read book Principles of Internet Marketing written by Ward A. Hanson and published by Thomson. This book was released on 2000 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies.


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If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology?