Principles Of Contemporary Marketing

Download or read book Modern Marketing Principles and Practices written by Dr. SURJIT VICTOR , Dr. DEVULAPALLI RAGHAVA, Dr. JITENDRA KUMAR SAHU, Dr. SASIKALA DEVI D and published by RK Publication. This book was released on 2024-07-25 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Marketing Principles and Practices highlighted the core concepts and latest trends shaping the marketing landscape today. Covering both traditional approaches and cutting-edge digital strategies, this book explores consumer behavior, market segmentation, branding, and content creation, alongside emerging topics like social media, influencer marketing, and data analytics. It also addresses the importance of customer-centric marketing and the role of ethics in building brand loyalty. With practical insights and real-world examples, this book equips readers with the knowledge and tools to navigate the complexities of modern marketing, making it ideal for students, professionals, and entrepreneurs.