Principles Of Marketing An Asian Perspective

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Principles of Marketing

Principles of Marketing
Author :
Publisher : Pearson Prentice Hall
Total Pages : 118
Release :
ISBN-10 : 9810687532
ISBN-13 : 9789810687533
Rating : 4/5 (533 Downloads)
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Book Synopsis Principles of Marketing by : Philip Kotler

Download or read book Principles of Marketing written by Philip Kotler and published by Pearson Prentice Hall. This book was released on 2011-11-30 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context. Learning is made more engaging for students and teaching more convenient for instructors.


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This casebook complements and accompanies Philip Kotler and Gary Armstrong's Principles of Marketing by providing 37 cases on Asian companies operating in Asia
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