Project Marketing

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Project Marketing

Project Marketing
Author :
Publisher : Taylor & Francis
Total Pages : 93
Release :
ISBN-10 : 9781000828085
ISBN-13 : 1000828085
Rating : 4/5 (085 Downloads)

Book Synopsis Project Marketing by : Milind Trivikram Phadtare

Download or read book Project Marketing written by Milind Trivikram Phadtare and published by Taylor & Francis. This book was released on 2022-12-30 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings. The volume: • Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour. • Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts. • Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability. An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.


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