Public Opinion Research Focus

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Researching the Public Opinion Environment

Author	: Sherry Devereaux Ferguson
Publisher	: SAGE
Total Pages	: 316
Release	: 2000-05-11
ISBN-10	: 0761915311
ISBN-13	: 9780761915317
Rating	: 4/5 (317 Downloads)

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Book Synopsis Researching the Public Opinion Environment by : Sherry Devereaux Ferguson

Download or read book Researching the Public Opinion Environment written by Sherry Devereaux Ferguson and published by SAGE. This book was released on 2000-05-11 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Contents

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′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every

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Researching the Public Opinion Environment

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Table of Contents

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Public opinion is the aggregate of individual attitudes or beliefs held by the adult population. The principal approaches to the study of public opinion may be

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To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vas

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Is political polarization on the rise? Do various “populist” movements have anything in common? Is the opposition between left and right becoming obsolete a