Public Relations Manager

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Essentials of Public Relations Management

Essentials of Public Relations Management
Author :
Publisher : Rowman & Littlefield
Total Pages : 196
Release :
ISBN-10 : 0830415947
ISBN-13 : 9780830415946
Rating : 4/5 (946 Downloads)

Book Synopsis Essentials of Public Relations Management by : Edward J. Lordan

Download or read book Essentials of Public Relations Management written by Edward J. Lordan and published by Rowman & Littlefield. This book was released on 2003 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.


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Essentials of Public Relations Management
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Type: BOOK - Published: 2003 - Publisher: Rowman & Littlefield

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Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from e
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Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Strategic Public Relations Management
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Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn
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The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relati