Public Relations
Author | : Dennis L. Wilcox |
Publisher | : Addison Wesley Publishing Company |
Total Pages | : 624 |
Release | : 1998 |
ISBN-10 | : UCSD:31822027602341 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Download or read book Public Relations written by Dennis L. Wilcox and published by Addison Wesley Publishing Company. This book was released on 1998 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the principles of public relations practice. Explains the techniques used to carry out the principles. Defines the ethical standards professionals should adopt.