Qualitative Research Methods In Consumer Psychology
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Language: en
Pages: 352
Pages: 352
Type: BOOK - Published: 2015-08-20 - Publisher: Psychology Press
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings ha
Language: en
Pages: 168
Pages: 168
Type: BOOK - Published: 2016-04-18 - Publisher: Verlag Barbara Budrich
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors prese
Language: en
Pages: 418
Pages: 418
Type: BOOK - Published: 2018-12-07 - Publisher: Taylor & Francis
Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addres
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Pages: 516
Pages: 516
Type: BOOK - Published: 2018-09-24 - Publisher: Routledge
This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader contex
Language: en
Pages: 541
Pages: 541
Type: BOOK - Published: 2019-04-15 - Publisher: Routledge
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field o
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