Questionnaire Design for Business Research
| Author | : Carey V. Azzara |
| Publisher | : Tate Publishing |
| Total Pages | : 368 |
| Release | : 2010 |
| ISBN-10 | : 9781615668359 |
| ISBN-13 | : 1615668357 |
| Rating | : 4/5 (357 Downloads) |
Book Synopsis Questionnaire Design for Business Research by : Carey V. Azzara
Download or read book Questionnaire Design for Business Research written by Carey V. Azzara and published by Tate Publishing. This book was released on 2010 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Questionnaire Design for Business Researchprovides a wealth of examples that clearly demonstrate how to design research questions. The book demonstrates how to structure an entire questionnaire, including screening questions, skip logic, test plans, and a discussion of the dangers posed by overly long questionnaires. In addition, the text walks you through the seventeen answers to the question: 'What's wrong with my questionnaire?'
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