Readings In Advertising Society And Consumer Culture

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Readings in Advertising, Society, and Consumer Culture
Language: en
Pages: 440
Authors: Roxanne Hovland
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

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This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factor
Advertising, Society, and Consumer Culture
Language: en
Pages: 211
Authors: Roxanne Hovland
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

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Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives s
The Advertising and Consumer Culture Reader
Language: en
Pages: 460
Authors: Joseph Turow
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher:

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Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the
Ebk Advertising, Society, and Consumer
Language: en
Pages:
Authors: Hovland
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Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives s
The Gender and Consumer Culture Reader
Language: en
Pages: 401
Authors: Jennifer Scanlon
Categories: Business & Economics
Type: BOOK - Published: 2000-08 - Publisher: NYU Press

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An interdisciplinary and cross-cultural collection of readings and archival materials examining the gendered relationship between the home and consumer culture,