Responsible Marketing

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Responsible Marketing
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"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship
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This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings t
RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS
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Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income an
Socially Responsible Consumption and Marketing in Practice
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The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-c