Retail Selling Aint Brain Surgery Its Twice As Hard

Download or read book The Complete Idiot's Guide to Starting and Running a Retail Store written by James E. Dion and published by Penguin. This book was released on 2008-04-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the dream of opening a retail business a reality. The fastest-growing segment of small business is retail-everything from clothing to linens, books to boats, gourmet pans to furniture. With over 30 years’ experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and finding the ideal location to financing, purchasing, and marketing. In this Complete Idiot’s Guide®, you get: • Information on permits, registrations, licenses, and other legal paperwork. • Advice on hiring, training, and motivating reliable employees. • Exceptional customer service techniques. • Creative tips on how to merchandise and market your store.