Samsung Electronics and the Struggle for Leadership of the Electronics Industry
| Author | : Anthony Michell |
| Publisher | : John Wiley & Sons |
| Total Pages | : 257 |
| Release | : 2011-09-29 |
| ISBN-10 | : 9781118181591 |
| ISBN-13 | : 111818159X |
| Rating | : 4/5 (59X Downloads) |
Download or read book Samsung Electronics and the Struggle for Leadership of the Electronics Industry written by Anthony Michell and published by John Wiley & Sons. This book was released on 2011-09-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book views Samsung Electronics in terms of corporate life cycle as well as product portfolio and strategy. It also examines the issues Samsung faces as it proceeds further into the 21st century. Written from the perspective of an experienced commentator on Korean and global business, this book presents not simply a narrative or an adulatory and uncritical account of Samsung's rise, but a considered analysis of the secrets of success that both business students and CEOs will want to read and consider applying to their own companies.
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