Scientific Advertising

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Scientific Advertising

Author	: Claude C. Hopkins
Publisher	: Positive Club
Total Pages	: 128
Release	: 2002-01-01
ISBN-10	:
ISBN-13	:
Rating	: 4/5 ( Downloads)

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Book Synopsis Scientific Advertising by : Claude C. Hopkins

Download or read book Scientific Advertising written by Claude C. Hopkins and published by Positive Club. This book was released on 2002-01-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of that book. It is a must read for any marketer, advertiser, business person. Especially now that text based advertising has become once again so important. Think Adwords, Tweets, Facebook Updates… Advertising 101…

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Language: en
Pages: 128

Scientific Advertising

Authors: Claude C. Hopkins

Categories: Business & Economics

Type: BOOK - Published: 2002-01-01 - Publisher: Positive Club

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"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of tha

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My Life in Advertising and Scientific Advertising

Authors: Claude Hopkins

Categories: Biography & Autobiography

Type: BOOK - Published: 1998 - Publisher: McGraw Hill Professional

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Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932),

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My Life in Advertising

Authors: Claude C. Hopkins

Categories: Advertising

Type: BOOK - Published: 1917 - Publisher: Laurus

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This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive inte

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Reality In Advertising

Authors: Rosser Reeves

Categories: Business & Economics

Type: BOOK - Published: 2017-06-09 - Publisher: Lulu.com

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Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality i

Language: en
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Breakthrough Advertising

Authors: Eugene Schwartz

Categories:

Type: BOOK - Published: 2017-04-15 - Publisher:

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