Impact of Sensory Marketing on Buying Behavior
Author | : Malik, Reena |
Publisher | : IGI Global |
Total Pages | : 484 |
Release | : 2024-10-22 |
ISBN-10 | : 9798369393536 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Download or read book Impact of Sensory Marketing on Buying Behavior written by Malik, Reena and published by IGI Global. This book was released on 2024-10-22 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the sensessight, sound, smell, taste, and touchbrands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in todays sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.