Services Marketing Text And Cases 2 E

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Services Marketing

Author	: Vinnie Jauhari
Publisher	: Oxford University Press, USA
Total Pages	: 604
Release	: 2017-05-17
ISBN-10	: 019945616X
ISBN-13	: 9780199456161
Rating	: 4/5 (161 Downloads)

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Book Synopsis Services Marketing by : Vinnie Jauhari

Download or read book Services Marketing written by Vinnie Jauhari and published by Oxford University Press, USA. This book was released on 2017-05-17 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.

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The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the fie

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Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind se