Soap, Sex, and Cigarettes
| Author | : Juliann Sivulka |
| Publisher | : Cengage Learning |
| Total Pages | : 576 |
| Release | : 1998 |
| ISBN-10 | : STANFORD:36105120224915 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Download or read book Soap, Sex, and Cigarettes written by Juliann Sivulka and published by Cengage Learning. This book was released on 1998 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the first newspaper ad in colonial times to Web sites for advertisers, Soap, Sex, and Cigarettes explores advertising's integral role in both reflecting and shaping American life and how advertising has become a part of our personal habits with roots in popular culture as well as in the popular mind. Sivulka, both an advertising educator and a practicing professional, emphasizes advertising's greatest contribution - how it provides a way for society to learn about an endless stream of new products and in the process, how it shapes what we think, feel, and want.
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