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Consumer Behavior and Marketing

Consumer Behavior and Marketing
Author :
Publisher : BoD – Books on Demand
Total Pages : 144
Release :
ISBN-10 : 9781789238556
ISBN-13 : 1789238552
Rating : 4/5 (552 Downloads)

Book Synopsis Consumer Behavior and Marketing by : Matthew Reyes

Download or read book Consumer Behavior and Marketing written by Matthew Reyes and published by BoD – Books on Demand. This book was released on 2020-03-04 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.


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