Consumer Behavior and Marketing
Author | : Matthew Reyes |
Publisher | : BoD – Books on Demand |
Total Pages | : 144 |
Release | : 2020-03-04 |
ISBN-10 | : 9781789238556 |
ISBN-13 | : 1789238552 |
Rating | : 4/5 (552 Downloads) |
Download or read book Consumer Behavior and Marketing written by Matthew Reyes and published by BoD – Books on Demand. This book was released on 2020-03-04 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.