Socio Cultural Mobility And Mega Events
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In June 2014, Brazil opened the twentieth FIFA World Cup with a spectacular ceremony. Hosting the World Cup was a strategic developmental priority for Brazil: m
Language: en
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Global sports events are rarely far from the public eye. Such mega-events are about much more than the sporting competitions themselves. They entail global expo
Language: en
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Atmosphere, the elusive ambiance of a place, enables or hinders its mobility in global consumption contexts. Atmosphere connects to social imaginaries, utopian
Language: en
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This interdisciplinary book uses Brazil's 2014 World Cup to explore how mega-events articulate socio-cultural problems. Critically examining the aesthetics and