Sponsorship In Marketing

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Sponsorship in Marketing
Language: en
Pages: 224
Authors: T. Bettina Cornwell
Categories: Sports & Recreation
Type: BOOK - Published: 2020-03-11 - Publisher: Routledge

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Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Mar
Sponsorship in Marketing
Language: en
Pages: 181
Authors: T. Bettina Cornwell
Categories: Business & Economics
Type: BOOK - Published: 2014-07-17 - Publisher: Routledge

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Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals
Sports Sponsorship and Marketing Communications
Language: en
Pages: 272
Authors: Wim Lagae
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Financial Times/Prentice Hall

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This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand
Reality Check
Language: en
Pages: 204
Authors: Brent Barootes
Categories: Corporate sponsorship
Type: BOOK - Published: 2014-07 - Publisher:

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A practical guide for Non-profits seeking productive sponsor relationships, this book is equally useful for sponsorship professionals and organizations that pro
Sponsorship Strategy: Practical Approaches to Powerful Sponsorships
Language: en
Pages:
Authors: Ken Ungar
Categories:
Type: BOOK - Published: 2020-07-16 - Publisher:

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From neighborhood youth sports to major festivals to the Olympic Games, sponsorship is big business, generating an estimated $62 billion worldwide. It is now on