Sport Consumer Behaviour
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Language: en
Pages: 345
Pages: 345
Type: BOOK - Published: 2016-07-18 - Publisher: Routledge
All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to co
Language: en
Pages: 252
Pages: 252
Type: BOOK - Published: 2008-10-23 - Publisher: Routledge
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of s
Language: en
Pages: 377
Pages: 377
Type: BOOK - Published: 2022-08-02 - Publisher: Taylor & Francis
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory
Language: en
Pages: 253
Pages: 253
Type: BOOK - Published: 2008 - Publisher: Routledge
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of s
Language: en
Pages: 360
Pages: 360
Type: BOOK - Published: 2011-01-07 - Publisher: Routledge
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applicat
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