Sports Sponsorship And Branding

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Sports Sponsorship and Marketing Communications

Sports Sponsorship and Marketing Communications
Author :
Publisher : Financial Times/Prentice Hall
Total Pages : 272
Release :
ISBN-10 : UOM:39015062884286
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis Sports Sponsorship and Marketing Communications by : Wim Lagae

Download or read book Sports Sponsorship and Marketing Communications written by Wim Lagae and published by Financial Times/Prentice Hall. This book was released on 2005 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand and sales-related objectives.


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This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response