Strategic Social Media

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Strategic Social Media Management

Strategic Social Media Management
Author :
Publisher : Springer Nature
Total Pages : 618
Release :
ISBN-10 : 9789819994960
ISBN-13 : 9819994969
Rating : 4/5 (969 Downloads)
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Book Synopsis Strategic Social Media Management by : Karen E. Sutherland

Download or read book Strategic Social Media Management written by Karen E. Sutherland and published by Springer Nature. This book was released on with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case
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Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social medi
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What people get out of social media—and how businesses can get more out of it Almost no one had heard of social media a decade ago, but today websites such as
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Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these orga