Substance Not Spin

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Never Mind the Sizzle...Where's the Sausage?

Never Mind the Sizzle...Where's the Sausage?
Author :
Publisher : John Wiley & Sons
Total Pages : 135
Release :
ISBN-10 : 9781907293948
ISBN-13 : 1907293949
Rating : 4/5 (949 Downloads)

Book Synopsis Never Mind the Sizzle...Where's the Sausage? by : David Taylor

Download or read book Never Mind the Sizzle...Where's the Sausage? written by David Taylor and published by John Wiley & Sons. This book was released on 2010-02-05 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !


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