Consumer Culture and TV Programming
| Author | : Robin Andersen |
| Publisher | : Routledge |
| Total Pages | : 320 |
| Release | : 2022-06-30 |
| ISBN-10 | : 0367154625 |
| ISBN-13 | : 9780367154622 |
| Rating | : 4/5 (622 Downloads) |
Book Synopsis Consumer Culture and TV Programming by : Robin Andersen
Download or read book Consumer Culture and TV Programming written by Robin Andersen and published by Routledge. This book was released on 2022-06-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an exploration of the interconnections between media economics and communication discourse. Marketing factors account for the heightened emphasis on programming environment during the 1980s. But what are the full implications of the practice of audience marketing and the creation of appropriate programming environments?
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