The 360 Degree Brand in Asia
| Author | : Mark Blair |
| Publisher | : John Wiley & Sons |
| Total Pages | : 240 |
| Release | : 2003-02-17 |
| ISBN-10 | : UCSD:31822032258832 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis The 360 Degree Brand in Asia by : Mark Blair
Download or read book The 360 Degree Brand in Asia written by Mark Blair and published by John Wiley & Sons. This book was released on 2003-02-17 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "360 marketing" is a proprietary method of looking at brand marketing. It should prove a practical and useful guide for all marketers to help them allocate their resources and combine all elements of the communication mix in an effective and cohesive manner.
Top