The Affluent Consumer
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By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background)
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This insightful book shows salespeople how to meet the needs of affluent clients from the initial contact, to the sales presentation, to providing the level of
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The world is full of potential customers, but there are none more desirable than the wealthy. Cognizant of their investments and purchases, marketing a product
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This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specific
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Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive