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Marketer's Toolkit

Author	:
Publisher	: Harvard Business Review Press
Total Pages	: 250
Release	: 2006-02-01
ISBN-10	: 9781591397625
ISBN-13	: 1591397626
Rating	: 4/5 (626 Downloads)

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Book Synopsis Marketer's Toolkit by :

Download or read book Marketer's Toolkit written by and published by Harvard Business Review Press. This book was released on 2006-02-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: [This text] shows readers how to: target high-potential customer segments; size up competitors; allocate marketing resources wisely; develop and execute effective marketing plans. -Back cover.

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