The Book On Digital Marketing

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Digital Marketing Strategy
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Pages: 344
Authors: Simon Kingsnorth
Categories: Business & Economics
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers

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The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
Digital Marketing Management, Second Edition
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Authors: Debra Zahay
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Type: BOOK - Published: 2020-09-23 - Publisher: Business Expert Press

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This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it pu
Digital Marketing All-In-One For Dummies
Language: en
Pages: 807
Authors: Stephanie Diamond
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Type: BOOK - Published: 2023-01-12 - Publisher: John Wiley & Sons

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Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most compre
Understanding Digital Marketing
Language: en
Pages: 304
Authors: Damian Ryan
Categories: Business & Economics
Type: BOOK - Published: 2012-03-03 - Publisher: Kogan Page Publishers

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Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding
Digital Marketing Strategy
Language: en
Pages: 0
Authors: Glen L. Urban
Categories: Consumer behavior
Type: BOOK - Published: 2004 - Publisher: Prentice Hall

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Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign manage