The Brand Driven Ceo
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Language: en
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Pages: 260
Type: BOOK - Published: 2020-11-03 - Publisher: University of Toronto Press
The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organiza
Language: en
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Pages: 320
Type: BOOK - Published: 2002-10-02 - Publisher: Jossey-Bass
In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can he
Language: en
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Pages: 164
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Having a clear, compelling vision--and getting buy-in from your team--is essential to effective leadership. If you don't know where you're going, how on earth w
Language: en
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Pages: 656
Type: BOOK - Published: 2011 - Publisher: Simon and Schuster
Based on more than 40 interviews with Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors,
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Pages: 278
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
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