The Competitive Destination

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The Competitive Destination
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The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness.
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Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effect
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Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the the
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Innovation is essential to remaining competitive in the tourism industry, especially for new enterprises. Community-based tourism is not only innovative but als