The Copy Book

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D&AD. the Copy Book

Author	: D&ad
Publisher	:
Total Pages	: 544
Release	: 2018
ISBN-10	: 3836568527
ISBN-13	: 9783836568524
Rating	: 4/5 (524 Downloads)

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Book Synopsis D&AD. the Copy Book by : D&ad

Download or read book D&AD. the Copy Book written by D&ad and published by . This book was released on 2018 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...

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How to Write Copy That Sells

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Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling autho

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Authors: British Design & Art Direction (Association)

Categories: Design

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The bestselling book remains an important reference work today--a bible for creative directors. Now D&AD presents an updated and redesigned edition of the publi