The Essentials Of Marketing Research
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Language: en
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Pages: 404
Type: BOOK - Published: 2007-07-02 - Publisher: McGraw-Hill/Irwin
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented appro
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Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing
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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides th
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This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a
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