The Global Ebook Market
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The Global eBook Report documents and analyses how ebook markets emerge in the US, UK, continental Europe, Brazil, China, India, Russia, and the Arab world. It
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The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendl
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Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to fi
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Pages: 337
Pages: 337
Type: BOOK - Published: 2013 - Publisher: Edward Elgar Pub
'The individual contributions in this volume paint a varied and rich picture of strategies and rivalries, the role of environments and institutions, leadership