The Global Public Relations Handbook

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The Global Public Relations Handbook
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This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A re
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In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations i
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In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is g
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Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded
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This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in