The Impact Of Mass Marketing Techniques On The American Political System

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The Mass Marketing of Politics

Author	: Bruce I. Newman
Publisher	: SAGE
Total Pages	: 186
Release	: 1999-07-02
ISBN-10	: 9780761909590
ISBN-13	: 0761909591
Rating	: 4/5 (591 Downloads)

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Book Synopsis The Mass Marketing of Politics by : Bruce I. Newman

Download or read book The Mass Marketing of Politics written by Bruce I. Newman and published by SAGE. This book was released on 1999-07-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.

The Mass Marketing of Politics Related Books

Language: en
Pages: 186

The Mass Marketing of Politics

Authors: Bruce I. Newman

Categories: Business & Economics

Type: BOOK - Published: 1999-07-02 - Publisher: SAGE

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Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies.

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A Consumers' Republic

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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled o

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The American Political Economy

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Drawing together leading scholars, the book provides a revealing new map of the US political economy in cross-national perspective.

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Governance amid Bigger, Better Markets

Authors: Joseph S. Nye

Categories: Business & Economics

Type: BOOK - Published: 2004-06-23 - Publisher: Rowman & Littlefield

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A Brookings Institution Press and Visions of Governance for the 21st Century publication Changing markets are challenging governance. The growing scale, reach,

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The Politics Industry

Authors: Katherine M. Gehl

Categories: Political Science

Type: BOOK - Published: 2020-06-23 - Publisher: Harvard Business Press

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Leading political innovation activist Katherine Gehl and world-renowned business strategist Michael Porter bring fresh perspective, deep scholarship, and a real