The Marketing Minute

Download or read book Medicine, the Market and the Mass Media written by Virginia Berridge and published by Routledge. This book was released on 2004-08-02 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection opens up the post war history of public health to sustained research-based historical scrutiny. Medicine, the Market and the Mass Media examines the development of a new view of 'the health of the public' and the influences which shaped it in the post war years. Taking a broad perspective the book examines developments in Western Europe, and the relationships between Europe and the US. The essays looks at the dual legacy of social medicine through health services and health promotion, and analyse the role of mass media along with the connections between public health and industry. This international collection will appeal to public health professionals, students of the history of medicince and of heath policy