The Marketing Of Childrens Toys
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Language: en
Pages: 312
Pages: 312
Type: BOOK - Published: 2021-03-30 - Publisher: Springer Nature
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specif
Language: en
Pages: 430
Pages: 430
Type: BOOK - Published: 1993 - Publisher: Verso
This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2018 - Publisher: American Psychological Association (APA)
In this volume, scholars in developmental psychology, education, and neuroscience examine the ways in which children's toys often reflect and promote gender ste
Language: en
Pages: 258
Pages: 258
Type: BOOK - Published: 2004-08-13 - Publisher: John Wiley & Sons
This entertaining and informative book--written by Marianne Szymanski, child development and toy expert, and Ellen Neuborne, an award-winning business journalis
Language: en
Pages: 314
Pages: 314
Type: BOOK - Published: 2017-10-14 - Publisher: Springer
There are few scholarly books about toys, and even fewer that consider toys within the context of culture and communication. Toys and Communication is an innova
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