The Next Frontier

Download or read book Special Events written by Joe Goldblatt and published by John Wiley & Sons. This book was released on 2010-10-04 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events’ financial, quality, environmental and other strategic outcomes.