The Practitioner's Guide to Product Management
| Author | : General Assembly |
| Publisher | : Grand Central Publishing |
| Total Pages | : 230 |
| Release | : 2015-01-06 |
| ISBN-10 | : 9781455548552 |
| ISBN-13 | : 1455548553 |
| Rating | : 4/5 (553 Downloads) |
Download or read book The Practitioner's Guide to Product Management written by General Assembly and published by Grand Central Publishing. This book was released on 2015-01-06 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure. Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. The Practitioner's Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences.
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