Theory Construction Series

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Theory Construction in Marketing

Author	: Gerald Zaltman
Publisher	: John Wiley & Sons
Total Pages	: 248
Release	: 1982
ISBN-10	: STANFORD:36105005325993
ISBN-13	:
Rating	: 4/5 ( Downloads)

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Book Synopsis Theory Construction in Marketing by : Gerald Zaltman

Download or read book Theory Construction in Marketing written by Gerald Zaltman and published by John Wiley & Sons. This book was released on 1982 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Theory Construction in Marketing Related Books

Language: en
Pages: 248

Theory Construction in Marketing

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Categories: Business & Economics

Type: BOOK - Published: 1982 - Publisher: John Wiley & Sons

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Theory Construction Series

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To make a contribution we need to identify scholarly holes. This booklet provides recommendations to identify papers and to take advantage of reference and data

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Theory Construction

Authors: Hubert M. Blalock

Categories: Social Science

Type: BOOK - Published: 1969 - Publisher: Englewood Cliffs, N.J. : Prentice-Hall

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Primer in Theory Construction

Authors: Paul Davidson Reynolds

Categories: Social Science

Type: BOOK - Published: 2015-07-02 - Publisher: Routledge

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A Primer in Theory Construction is for those who have already studied one or more of the social, behavioral, or natural sciences, but have no formal introductio

Language: en
Pages: 282

Building Theories

Authors: David Danks

Categories: Philosophy

Type: BOOK - Published: 2018-01-18 - Publisher: Springer

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This book explores new findings on the long-neglected topic of theory construction and discovery, and challenges the orthodox, current division of scientific de