Three Essays On Consumer Behavior Under Uncertainty

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Three Essays on Consumer Behavior Under Uncertainty
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It is well understood that decisions made under uncertainty differ from those made without risk in important and significant ways. Yet, there is very little res
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This dissertation, "Three Essays on Consumer Behavior in Virtual Community: EWOM, Online Trust, and Dynamic Impacts on Brand Selection" by Yiyan, Stella, Li, �
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Analyses on Strategic Consumers' Forward Looking Behavior
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This dissertation includes three essays. The first two essays focus on analyzing consumers’ strategic waiting behavior, and the third essay addresses the diff