Transcultural Marketing

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Transcultural Marketing

Transcultural Marketing
Author :
Publisher : Routledge
Total Pages : 366
Release :
ISBN-10 : 9781317507482
ISBN-13 : 1317507487
Rating : 4/5 (487 Downloads)
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Book Synopsis Transcultural Marketing by : Marye Tharp

Download or read book Transcultural Marketing written by Marye Tharp and published by Routledge. This book was released on 2014-12-17 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.


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