Understanding Marketing
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Type: BOOK - Published: 2010-02-01 - Publisher: Harvard Business Press
The latest volume in the series: Understanding Marketing Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the c
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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
Language: en
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Pages: 304
Type: BOOK - Published: 2012-03-03 - Publisher: Kogan Page Publishers
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding
Language: en
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Pages: 227
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Language: en
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Pages: 160
Type: BOOK - Published: 2019-09-18 - Publisher: BPB Publications
Basic guide to learn digital media platform DESCRIPTION The book discusses various digital media and analyses how the field of marketing can benefit from them.