Understanding Marketing

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Understanding Marketing
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Type: BOOK - Published: 2010-02-01 - Publisher: Harvard Business Press

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The latest volume in the series: Understanding Marketing Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the c
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Understanding Digital Marketing
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Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding
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Understanding Digital Marketing
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Basic guide to learn digital media platform DESCRIPTION The book discusses various digital media and analyses how the field of marketing can benefit from them.